https://www.loupetheory.us/work/deyo
Savagely civilized, wildly refined. At the intersection of utility + refinement, Deyo equips the modern outdoorsmen with world-class goods, provisions, and materials designed to perform and outlast generations. We helped usher in the brand with identity development, creative direction, marketing research, to-market strategy, branding, positioning, and this short brand promo film.