Reebok HIIT-TR
2019 • Commercial • AiredCommercial
https://www.order-disruption.com/reebok
The HIIT, High Intensity Interval Training, community is fiercely tight-knit and as dedicated to training as they are to each other. When Reebok launched the first shoe specifically designed and engineered for the rigors of HIIT training, they knew they had one shot to present it in an authentic way or risk it not being accepted by the HIIT community. ORDER was tasked with showing the defining features of the new HIIT TR shoe through technically accurate choreographed moves. We wanted to ensure every detail felt familiar and resonated with the HIIT subculture from the look of the HIIT studio down to the nuanced individual differences in technique. Our execution delivered all of the above in a very dynamic way all while capturing a robust library of assets.
