Two teenage brothers who both won Junior Olympic gold medals in Track & Field are featured in the spot. The commercial is a rallying cry to action, to get outside, off video games to play the game. It captures the pure joy and rapture of soaring through the air, the determination and discipline to beat your personal best, and the comradery of friendly competition. I hired an exceptional all-woman camera and grip & electric crew helmed by visionary DP, Sarah Simka Jaffe. We shot in 4K with an Alexa and Zenmuse Drone. The footage is stunning.