NBC Fall Previews

2010 • Digital Series • Aired

Celebrity

msn.com

Network

NBC Entertainment

NBC and Microsoft Advertising's unique, groundbreaking digital marketing collaboration designed to promote the NBC “More Colorful” fall 2010 program lineup. The collaboration will be executed through an extensive multi-screen advertising campaign that includes MSN, Xbox, Windows Mobile and Bing. The campaign will feature many innovative digital advertising components, including multiple takeovers of MSN and Wonderwall, re-messaging to network enthusiasts across Microsoft Corp. properties, integrating with Bing Visual Search, a mobile dimension, and in-game advertising on new Xbox LIVE games. The campaign was expanded for the Fall 2011 season.