• Scheduled all events and booked talent for production
• Managed all aspects of the digital media department including budgets, expenses and travel arrangements
• Brainstormed creatively with team for relevant opportunities with artists
• Interviewed A-list talent and produced red carpet shoots, “#1 parties” and one-on-ones
• Captured content at industry events and drafted associated messaging for live posting across social media platforms
• Controlled Twitter account resulting in a 500% increase in engagement and retweets by Jennifer Lopez and CMT, among others
• Documented all social media influencers on all platforms for weekly analytics reports
• Co-Produced all social media video content and Walmart sponsored content for “My Country Nation” in post