Reuben, a young middle-class Jew, is fed up with the family jewelry business. He looks for respect by trying to prove himself as a Hip Hop DJ and working for Polish gangsters at the local strip club. In a world of sex, cocaine and violence, he encounters Ebony, a troubled young girl who clashes with Reuben's tough guy front. But when his Orthodox cousin, Moises, arrives he causes Reuben to question his own actions and beliefs. Family, greed and faith conspire against him as he struggles with the ludicrous underbelly of Chicago and his desire to make a name for himself.