The American Association of Orthodontists have a pretty nifty slogan: “My Life. My Smile. My Orthodontist.” The only issue is getting local orthodontists to update their marketing to include the national ad campaign. That is where Passenger 7 comes in. Our goal was to revamp Irvine Orthodontics‘ marketing by integrating this material, as well as material specific to their business. Thus, we created custom video packages to help promote not just their local branch, but also orthodontics in general.