Liquid and Metal

2014 • Commercial • Released

Action, Automotive, Celebrity, Branded/Industrial

https://www.behance.net/gallery/20551599/Mercedes-AMG-Petronas-F1-Liquid-Metal-2014

LIQUID & METAL, PETRONAS & AMG are truly a different breed of partnership. Together, they’ve produced amazing results: The world’s most powerful 2.0-litre four cylinder engine that powers the new GLA 45 AMG. And PETRONAS SYNTIUM, the lubricant specifically formulated to meet its performance demands. To commemorate these achievements, and the unveiling of the new car, we developed the “LIQUID & METAL” film. Inspired by the idea of paparazzi attempting to capture spyshots of the GLA 45 AMG, we have PETRONAS & AMG join forces to execute the ultimate ruse. Only this time, with the help of world-class F1 driver Lewis Hamilton and local Malaysian Formula Renault 3.5 driver, Jazeman Jaafar. The cinematographic feast was supported by 60" & 30" trailers aired on TV, 2 weeks prior to its launch online...