
The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role involves overseeing campaigns, managing budgets, analyzing performance metrics, and coordinating with internal teams to ensure brand consistency and market growth.
🎯 Key Responsibilities:
Develop and manage marketing strategies aligned with company goals
Plan and execute multi-channel campaigns (digital, print, events, etc.)
Conduct market research to identify trends, customer needs, and competitor activity
Manage the company’s brand identity and ensure consistent messaging
Oversee content creation for websites, social media, email, and advertising
Collaborate with sales, product, and design teams to support business objectives
Monitor and report on campaign performance using analytics tools
Manage marketing budgets and allocate resources effectively
Organize promotional events, trade shows, and product launches
Stay up-to-date with marketing best practices and emerging technologies
🧠 Required Skills & Qualifications:
Bachelor’s degree in Marketing, Business, or related field
Proven experience in marketing or brand management (typically 3–5 years)
Strong understanding of digital marketing, SEO/SEM, and social media platforms
Excellent communication, leadership, and project management skills
Proficiency in marketing software and analytics tools (e.g., Google Analytics, CRM systems)
Creative thinking and problem-solving abilities
Ability to work under pressure and meet deadlines
💼 Work Environment:
Full-time position, often in an office or hybrid setting
May require occasional travel for events or meetings
Visit my website: https://retrobowl-26.io