Demi Kolev

Director, Digital Marketing

Demi Kolev • Los Angeles, CA, USA


  • Position
  • Start Date
    Jun 16, 2022
  • Location
    Los Angeles, CA, USA
  • Rate
    This is a paid position. Rate is competitive

Job Description

What we're about

IMAX is not your everyday entertainment experience, so it's not surprising that IMAX employees and their careers go beyond the ordinary. Our employees share a passion for quality in everything they do. Our Hollywood people are movie business insiders with years of production experience. Our technology experts are unashamedly geeky – people who can talk for hours, and be riveting, about color gamut and lasers. Our business people are consummate sales and marketing professionals who are spreading the IMAX word around the world. 

Of course, we offer all the benefits you'd expect from a company with over 50 years of history. Yet, beyond this, we know everyone works differently and is motivated by different things. That's why we offer competitive pay and a wide assortment of benefits – to help you make the most of your life at work and away from it. 

As the world's leading entertainment technology company, IMAX has revolutionized the way people experience movies. Specializing in immersive motion picture technologies, our employees are driven by a passion to take audiences around the world to places they've only dreamed of.

Come explore IMAX – where innovation, creativity and passion come together.

Who we need

You know what fans want and how to deliver enticing audience-based initiatives in the media and forums they play in. 

Whether you are coming from an agency, sports, or another area of the entertainment industry, if you love movies, games, and entertainment and you want to be part of an involved and evolving global organization, join us. 

We are looking for a Director, Digital Marketing, to lead IMAX's digital marketing strategy generating demand and fan engagement for and with our products and services. You will architect and implement non-traditional communications programs using CRM, digital advertising, and digital media, with an expansive reach across all digital channels. In addition, you will collaborate and coordinate with internal teams, including Brand Marketing, Exhibitor Marketing, Film Marketing, International Marketing and Live Event Marketing, to ensure alignment and effectiveness of all digital advertising and communication efforts. 

What's in it for you

Inspiration. You want to share the stories of the story makers and be part of a technology company within a global entertainment producer. You are passionate about the art and science of film and want a role at an organization that inspires. You want to take on the challenges of an ever-changing environment at an organization that is evolving to go beyond film and into other entertainment formats. It's a chance to lead, inspire, and grow the organic social media team as you spearhead an innovative strategy.

Ignition. We are on the leading edge of the theatrical experience while at the same time expanding the boundaries of our brand into in-home entertainment and streaming as well as out-of-home live and interactive events. You want to channel your expertise in digital media and insights into marketing landscapes, trends and best practices to connect with our audiences, including re-igniting our digital listing of 200K registered fans. This is an incredibly visible and impactful role working across multiple objectives (awareness, acquisition, retention, loyalty) on a global scale. 

Involvement. You want to do your best work and see the impact of your influence. We are transforming our brand, and you will be a critical player in ensuring every employee here is proud to be part of our organization and equipped with the language and motivation to clearly articulate and express who and what we are. You will have a rare opportunity to build out our digital marketing strategy and elevate our reputation and recognition on all platforms, ensuring we are socially relevant and organically embedded in the digital world.  

What you'll be doing:

Maximize IMAX exposure and brand value. You will drive and implement innovative digital marketing and media strategies, including but not limited to programs that support key film, live event, and brand advertising campaigns, as well as the execution of original promotions.
Influence and engage. You will provide thought leadership to multiple levels of management in digital marketing and media, including digital and social trends and issues that can impact the IMAX brand. You will conduct ongoing evaluation and research into new tools, resources and applications to enhance digital marketing initiatives.
Lead. You will oversee all aspects of the development of digital marketing communication campaigns. You will partner with multiple teams (e.g. Film Marketing, Exhibition Marketing, etc.) to implement effective campaigns. In partnership with the Digital Products (e.g. website) Team, you will guide and influence company-wide digital marketing efforts by acting as an advocate for the integration of all initiatives across the Company. 
Manage the work. You will mentor and grow an insightful, creative, and enthusiastic social media team while supporting influencer programs across digital marketing and PR organizations. You will provide direction to partner agencies to ensure delivery of objectives within budget and industry-leading execution.
What we're looking for:

The passion. You have a love of blockbuster filmmaking and an interest in how global business trends intersect with popular entertainment and culture. Your passion for the industry goes beyond digital campaigns to include the real-world appreciation for entertainment and fandoms, with a personal and professional understanding of fan-centric mentality and dedication. 
The expertise. You have 8+ years of experience leading digital Marketing Communications programs within consumer goods, technology, or entertainment industries combined with significant digital marketing strategy and leadership experience. You are a strategic, creative and analytical thought leader who can bring impactful, exciting initiatives to the fans. You have exceptional professional communication skills with the ability to adapt and shape your messaging based on deep insights into the target audience. You have experience working with global markets and thinking about scalable benefits and programs that also localize where appropriate. In addition, you have extensive experience thinking about audiences in a segmented way and as a whole, to build out an understanding of consumer behaviors. You can leverage information in a CRM, draw on data and market trends to plan and buy digital media (paid, earned, programmatic, SEM), and design exceptional digital advertising and social media campaigns.
The leadership. You have experience spearheading high-priority initiatives from concept to completion, collaborating across teams with internal and external partners globally to build on ideas and launch messaging. You can gain the trust of and influence executive decision-makers. You can inspire and guide the work of a team, providing insights and mentorship to elevate individual performance and group effectiveness.
Our Commitment to you:

At IMAX you'll be part of a culture built on respect - one that recognizes the unique talents of everyone on the team. We're proud of the differences that make us all unique and we support unity, acceptance and equal rights for all. Diversity and inclusion among our employees are critical to our success as a global company.

 If you feel you can make a contribution to our growth and success, and you have 70% of the qualifications we are looking for, we encourage you to apply. While we can't make any guarantees, we will review your submission in full. Express your interest here. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

Before you start with IMAX, all employment is subject to background and reference checks. Additionally, our U.S. employees are subject to our mandatory Covid-19 vaccine policy.

IMAX is proud to be an equal opportunity employer.


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