The Production Designer / Art Director is largely responsible for informing and realizing the director's vision. They assess the visual qualities that will help to create atmosphere and bring the story to life. They create the films visual identity.
- Prepare careful script breakdown.
- Meet with the director to discuss how best to shoot the film, e.g. to decide: whether to use sets and/or locations; what should be built and what should be adapted; whether there is a visual theme that recurs throughout the film; whether there are certain design elements that may give an emotional or psychological depth to the film; whether CGI (computer generated imagery) should be used.
- Deliver design sketches (detailing mood, atmosphere, lighting, composition, color and texture).
- Oversee the production of technical drawings and models, which are used to build the sets and to adapt locations, sourcing props and organizing the manufacture of specialized items.